Prior to eruption of smart phones and the omniscience of the internet, data just wasn’t a sought after commodity. Now, in today’s technology boom, consumer data has become one of the most precious resources as a business owner.
Given the latest COVID isolation mandates and closures, turning to consumer data trends as you shift your marketing angles could be the lifeline to rejuvenate your marketing and sales.
Originally written in 2017 for the Economist, this article featured the headline, "The world’s most valuable resource is no longer oil, but data”.
It is as fitting now as it was back then.
Three years and counting, the top companies listed (Google, Apple, Microsoft, Amazon, and Facebook) are still as powerful as ever.
Why might that be? Because they capture and house most of the world’s personal data.
Data Bridges the Gap
To other companies that are looking to market their products and services to customers via the internet and social media
, their data is the keystone bridging the gap between marketing and closing the sale.
This was introducing the “data economy”… now, we are in the heat of it.
Retail suffers, even before the COVID isolation, due to the convenience and thriftiness of online shopping.
And now, with the extraction of more and more data from the consumers, online data companies become even more powerful simply by targeting specific demographics and likely buyers with products they didn’t even know they wanted or needed.
So, what does that mean for companies that aren’t capturing or leveraging their future consumer’s data?
It is similar to running a magazine ad and hoping your perfect buyer reads that magazine.
Bring Your Customers to You
So what is the best way to find more of your ideal buyers and customers in today’s data economy?
Learn how to leverage the billions of pieces of data that Google, Facebook, and the other titans are capturing for you.
Get started blogging strategically and putting your company’s strengths in front of the perfectly matched audiences.
It is really no longer a “quantity” game and much more of a “quality” arena when it comes to matching your service offering with your ideal clients. By leveraging what Google and Facebook know about your organization and it’s offering, and pairing that up with all of the likely candidates on the internet, inbound marketing provides a much better ROI in regards to your marketing time and budget.
Want to learn more?
Click below to watch our video explaining the need to know info around inbound marketing, especially for the oil and gas space.
As a certified Platinum Tiered HubSpot Partner Agency, we not only understand the benefits of using the inbound marketing platform to increase traffic and engagement, improve SEO, generate leads and boost sales, we know how to make it happen.
Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers or provide a more seamless way for companies to find your services.