Google helps connect people with the information, products, and services they're looking for everyday. Many times Google is the one and only resources someone uses to find products or services online. As a business owner, you should be leveraging this power to help new customers find you, and we'll show you how.
What is Search Engine Optimization?
Search engine optimization (SEO) is a method of improving the rankings of a particular business or website on a search results page.
One of the first steps to boosting search engine results page (SERP) rankings is to identify and target keywords or key phrases that describe what you offer or ask a question.
For example, 'water conservation ways' 'or How to prevent and fix leaky toilets' would be key phrases that sites could try to rank for.
These phrases may be quite general, so it's better to be more specific with keywords and key phrases but if someone has managed to rank highly for search terms like these, they may to take up a lot of the traffic by showing as the top search results.
Search engine optimization works with Google by helping to make websites relevant, authoritative, and engaging so that people want to click on them when they search for specific keywords.
Boosting search engine optimization will help you rank higher within Google search results, meaning more eyes, on your website which may lead to more clicks, and ultimately more customers.
Why Should I Care About SEO?
The goal is to make your website as user-friendly as possible so that people will want to stay on your page and explore what you have to offer, oftentimes generating more revenue in the process.
When search engine users click on your site in the search results pages, you want them to find relevant and valuable information that will move them along the buyer's journey and keep them coming back for more.
Website owners utilize search engine optimization services or techniques in order to increase their websites' visibility in search engines, and one of the most popular search engines used today is Google, so SEO experts typically focus their efforts towards improving rankings on this particular search engine first.
There are many other search engines out there, but focusing on ranking high with Google is generally a good strategy because it has the largest market share of all search engines.
In fact, in 2020, Google consistently owns the vast majority of the search engine market share¹, so if you're looking to increase your website's visibility and attract more customers, then optimizing your site for Google search should be one of your top priorities.
SEO can help make this possible by boosting your website's ranking within Google search results pages. And we all know when it comes to search engines, Google is king, so it's important to focus your SEO efforts on this particular search engine if you want to see positive results for your business.
How can I improve my website's SEO performance?
Here are some of the most common methods to improve your website's ranking within Google search:
1) Evaluate and improve the content on your website
Adding new and original content is important to stay relevant and to keep your audience engaged. It can be easy to forget to update existing content while focusing on new content, so you should regularly review and optimize older content. As you check your own content, ask yourself if this is relevant, useful, and targets specific keywords and key phrases.
2) Optimize your page's metadata
Metadata is the webpage information that search engines use when indexing the page to provide search engine users information about it. Think of it as 'preview' information, or the little bit of text and information underneath the link on the SERP (Search Engine Results Pages).
Metadata includes titles, descriptions, tags (of keywords), and more. Your metadata might be the very first impression someone has of your website if they are seeing it for the first time on a SERP, so having accurate and organized information is critical.
3) Organize your website's layout
When building your website, it's important to remember delivering a good user's experience is key.
Simply having the information online isn't enough, the information needs to be easily accessible for users to navigate through intuitively. The website's layout should be structured logically. If users have a difficult experience finding your website, that may place doubts in their minds about choosing your business.
4) Ensure all external links work properly
Broken links a problem for websites as they can hurt your search engine ranking. To mitigate this problem, make sure all of your external links are working properly and aren't leading to 404 error pages (aka broken links) External links are more powerful to build your SEO than internal links, so make sure you're getting the most out of them.
5) Increase your website's link popularity
Link popularity is basically a measure of how many other websites are linking back to yours. The more quality links that you have pointing to your site, the higher your site will rank in search engine results pages.
When Google sees that other websites (perhaps those with authority and are considered trustworthy) are linking to your website, it boosts your ranking by association because now your website is associated with these quality websites.
Are you looking to boost your search engine rankings?
If you're looking for more information on how to improve your website's ranking within Google, there are plenty of helpful resources available online.
Our Learning Center has plenty of articles and information that you can start using right away to improve your SEO, or you can hire an SEO expert to help you get started.
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You’ll be able to reach new customers, grow your business, and achieve success online. We effectively promote and grow companies in a wide variety of industries, including the manufacturing, medical, engineering, and oil and gas fields.
We want to learn about what makes your business unique and how our services can help take it to the next level of success! We look forward to working with you soon!
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