As businesses continue to adapt to the current pandemic, companies in the oilfield and industrial workforce are having to adjust their marketing strategy from traditional sales to digital marketing.
Blaine LaFleur shares more about what you need to know about adjusting your marketing strategy to be sustainable.
The Industry is Changing.
Oil and gas and industrial companies usually focus most of their marketing budget on trade shows and outbound marketing, which worked in the past.
However, the Coronavirus (COVID-19) has quickly shifted the state of the country to remote offerings. Traditional sales are now being transformed into a digital sales.
Salesmen can’t go meet in-person or have lunch meetings with anyone right now. So how do they close deals? It has to be digital.
So what is the industry's solution to this?
Digital marketing is going to be the way of the future for all businesses, including oil and gas companies.
You will see the companies who have invested in this in the past thrive when the virus is over because they already have the systems in place to sell digitally.
If you want to survive in this new economy, you HAVE to have a digital sales and marketing strategy.
Take advantage of Vested's knowledge and free tools!
Below are a few tools to help you shift your oil and gas marketing strategy.
HubSpot Diamond Partners.
Our team of Engineers Turned Marketers can help get you noticed - for a more innovative and effective way to reach customers or provide a more seamless way for companies to find your services.
Optimize Your Website.
Ensure that your website is updated to effectively promote your offerings to customers and capture leads!
Since face-to-face meetings are unable to happen right now, consider your website to be the virtual face of your company, so optimize your site's SEO content and images to convert leads.
Vested offers free audits to grade your current website!
Vidyard is a video content management and distribution platform for your business.
Whether you are looking for existing video management software or new options, this is the fastest way to record and manage your videos online. Vidyard makes it easy for you to create, upload and share videos. And you know what the best part is? It integrates with HubSpot!
Vidyard can be used for a variety of things like marketing, sales, operations, support, and corporate communications.
To sum things up, oil and gas companies are having trouble selling in-person, they need to have a digital marketing strategy.
This means optimizing and prioritizing your website, using HubSpot as an inbound marketing platform, and recording videos for content management is necessary today!
Have more questions about inbound and if this is the right strategy for you?